Privacy policy.

1. About this Privacy Policy

MW Fitness Coaching respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how personal information is collected, used, stored, shared and protected when you use MW Fitness Coaching services.

For the purposes of this Privacy Policy, “Services” includes:

• the MW Fitness Coaching website;
• MW Fitness Coaching mobile applications for iOS and Android;
• the MW Fitness Coaching desktop and web-based coaching platform;
• compatible Apple Watch and wearable functionality;
• associated online coaching features;
• client accounts;
• workout, nutrition and progress-tracking features;
• messaging and check-in functionality;
• connected services and integrations; and
• any related digital services operated by MW Fitness Coaching.

This policy also explains your privacy rights and the choices available to you.

2. Information We May Collect

The information we collect depends on which parts of the Services you use.

We aim to collect only information that is reasonably necessary to:

• provide the Services;
• deliver fitness coaching;
• manage client accounts;
• monitor progress;
• provide customer support;
• maintain security;
• improve the reliability of the Services; and
• meet legal obligations.

Information may be provided directly by you, generated through your use of the Services, or received from a service or device that you have chosen to connect.

3. Account and Profile Information

When you create or use an MW Fitness Coaching account, we may collect information including:

• name;
• email address;
• telephone number;
• account identifier;
• authentication information;
• height;
• preferred measurement units;
• profile information;
• coaching status;
• assigned coach;
• preferences;
• language or region;
• notification preferences; and
• other information that you choose to add to your account.

Authentication credentials may be processed by secure authentication providers. Passwords are not intended to be visible to MW Fitness Coaching in plain text.

4. Website Information

When you visit the MW Fitness Coaching website, certain technical information may be processed automatically. This may include:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• date and time of access;
• referring website;
• basic website usage information; and
• information submitted through website forms.

If you submit an enquiry, consultation request, contact form or other form through the website, we may process your name, email address, telephone number, enquiry details, fitness goals, coaching preferences and any other information you voluntarily provide.

This information may be used to respond to enquiries, provide information about services and arrange consultations.

5. Fitness and Training Information

The Services are designed to provide fitness coaching and workout tracking. We may therefore process information relating to your exercise and training, including:

• workout programmes and assigned sessions;
• completed workouts, dates and times;
• exercises, weights lifted, repetitions and sets;
• rest periods, exercise duration and tempo;
• exercise substitutions and notes;
• personal bests and total training volume;
• post-workout ratings and perceived effort;
• cardiovascular exercise, running, walking, swimming and classes;
• activity history and scheduled workouts;
• workout completion and programme progress; and
• other training information you choose to record.

This information may be accessible through the mobile and desktop versions of your account.

We use it to deliver your programme, record your training, provide coaching feedback, monitor progress, display performance trends, identify training patterns and allow appropriate adjustments to your programme.

6. Body Measurements and Progress Data

You may choose to record progress information including:

• body weight and height;
• waist, chest, hip, arm, thigh and other measurements;
• body-composition information;
• progress dates and goals;
• progress notes; and
• changes over time.

Some of this information may constitute health-related or special category personal data under UK data-protection law. Where required, this information will be processed with your explicit consent.

7. Progress Photographs

The Services may allow users to upload progress photographs. These may be used to monitor changes over time, compare progress, support coaching reviews, allow your coach to assess progress and provide visual progress-tracking functionality.

Progress photographs are intended to remain private between the relevant client and authorised coaching access.

They will not automatically be used for advertising, testimonials, social media or other promotional purposes. If MW Fitness Coaching wishes to use an identifiable client photograph publicly, separate permission will be requested.

Consent to use a photograph for coaching purposes is not the same as consent to use it for marketing.

8. Exercise and Form-Check Videos

The Services may allow you to record or upload exercise videos. These videos may contain your image, voice, exercise technique, surroundings, gym information, equipment, location information visible in the recording and other information you choose to include.

Videos may be reviewed for exercise-form assessment, technical feedback, coaching advice, exercise selection, programme adjustment and supporting safer exercise performance.

Form-check videos are not intended to be publicly accessible. Users should avoid recording other identifiable individuals unnecessarily.

9. Weekly Check-Ins and Coaching Reviews

You may submit coaching check-ins through the Services. These may contain information about:

• training, nutrition, body weight and measurements;
• sleep, recovery, stress and energy;
• motivation, adherence and lifestyle;
• progress, goals and difficulties;
• injuries or discomfort;
• upcoming events;
• personal circumstances relevant to your coaching; and
• other information you voluntarily provide.

Check-in information may be reviewed by your coach and used to provide feedback and adjust your coaching. Because users may disclose health information in check-ins, some check-in data may constitute special-category personal information.

10. Messages and Communications

The Services may allow communication between clients and MW Fitness Coaching. Information processed through these features may include messages, coaching feedback, message dates and times, attachments, images, videos, exercise feedback and associated account information.

Messages may be used to provide coaching, respond to questions, offer support, discuss programmes, provide feedback and maintain an appropriate record of coaching communication.

Private client communications are not intended to be accessible to other clients.

11. Nutrition Information

The Services may include nutrition-related features. These may process information including:

• meals and food items;
• calorie intake and macronutrients;
• nutritional targets;
• meal plans and recipes;
• food and dietary preferences;
• food history and nutrition notes; and
• other nutrition information.

This information may be used to provide nutrition-tracking and coaching functionality.

MW Fitness Coaching provides fitness and general nutrition coaching and does not represent the Services as a replacement for diagnosis or medical treatment from an appropriately qualified healthcare professional.

12. Apple Health, HealthKit and Apple Watch

Where supported, users may choose to connect MW Fitness Coaching to Apple Health, HealthKit or Apple Watch.

Information will only be accessed where the functionality is supported and you have granted the relevant permission.

Depending on the permissions you provide, information may include:

• workouts and workout duration;
• activity information;
• heart rate;
• active energy and exercise minutes;
• distance and activity measurements;
• training information; and
• other compatible health or fitness information.

You control Apple Health permissions through Apple and may revoke them through your device settings.

Health information and advertising

Information obtained through Apple Health or HealthKit will not be used for third-party behavioural advertising, advertising profiles, sale to advertisers, sale to data brokers or unrelated marketing activities.

Health information is used to provide health, fitness, activity, progress and coaching functionality requested by the user.

Disconnecting Apple Health prevents future access to information covered by the revoked permission. Information already imported into an MW Fitness Coaching account may need to be separately deleted.

Android Health Connect

On supported Android devices, you may choose to connect Health Connect. MW accesses the supported health and fitness record types only within the permissions you grant, for features such as workouts, activity, sleep, nutrition and health summaries. Where supported, completed workouts may also be saved to Health Connect.

You can manage or revoke permissions in Health Connect or your device settings. Revoking permission stops future access covered by that permission; information already imported into your MW account may need to be separately deleted. The advertising restrictions above also apply to health information received through Health Connect.

Outdoor activity routes and precise location

If you choose route recording for a supported outdoor activity and grant the relevant location permission, MW processes precise location points to record and display your route. Recording may continue while the supported activity is running in the background, subject to your device permissions.

Saved route geometry is restricted to the account that recorded it. Coaches and other clients cannot view that saved route. Route points are stored with the activity and account and are handled through the applicable retention and deletion process described in this policy. Turning off location permission prevents further permitted collection; it does not by itself delete an already saved route.

13. Other Wearables and Connected Services

The Services may support integrations with compatible fitness, health or nutrition platforms. Where available, these integrations will be connected only at your request.

The information received depends on the service you connect, the permissions you grant, the information provided by that service and the functionality supported by MW Fitness Coaching.

Examples may include workout information, activity data, wearable data, nutrition information and health or fitness measurements.

Third-party services may process information independently under their own privacy policies. Users should review the relevant provider’s privacy information before connecting an account.

14. Device and Technical Information

When you use the website, mobile apps or desktop platform, certain technical information may be processed. This may include:

• device type, operating system and browser type;
• app version and installation identifier;
• IP address and push-notification token;
• language and regional settings;
• timestamps, network information and server logs;
• crash or technical information where applicable;
• authentication information; and
• information required to detect or troubleshoot errors.

This information may be used for delivering the Services, security, authentication, troubleshooting, preventing abuse, providing updates and maintaining app reliability.

15. Push Notifications

If you enable notifications, MW Fitness Coaching may send notifications relating to workouts, scheduled sessions, programme updates, messages, check-ins, coaching feedback, progress reminders, account activity and other service-related matters.

Technical identifiers required for notifications may be shared with the infrastructure provider responsible for delivering them.

Notifications may be disabled through your device settings.

16. Exercise Demonstration Media

MW Fitness Coaching may provide exercise demonstrations using MW Fitness Coaching media, coach-created demonstrations, licensed animation libraries, hosted video, external video services or other third-party media providers.

Where content is hosted by a third party, loading or viewing that content may result in that provider receiving technical information such as your IP address, device information, browser information or information technically necessary to deliver the content.

External providers operate under their own privacy policies and terms.

17. Information You Choose to Provide

You may voluntarily provide additional information through messages, check-ins, comments, support requests, consultation forms, workout notes, progress notes, photos, videos, uploads, coaching reviews and other Services.

Please avoid providing sensitive information that is unrelated to your coaching.

18. Why We Process Personal Information

Where we rely upon legitimate interests, these may include operating the Services, securing user accounts, preventing misuse, responding to enquiries, resolving technical issues and improving service reliability.

19. Health and Special Category Information

Some information processed through the Services may constitute special category personal information. This can include information concerning your health.

Examples may include HealthKit information, heart-rate information, body measurements, injury information, health information included in check-ins, exercise limitations, certain progress information and health-related information voluntarily provided to your coach.

Where applicable, MW Fitness Coaching generally relies upon your explicit consent to process this information.

You may withdraw consent. Withdrawal does not invalidate processing that was lawful before consent was withdrawn. Some coaching features may no longer function properly where permission to process necessary information has been withdrawn.

20. Information We Do Not Use for Advertising

MW Fitness Coaching does not intend to use client health or coaching information for behavioural advertising, cross-app advertising profiles, data-broker activities or sale to advertising organisations.

MW Fitness Coaching does not sell client personal information.

21. Service Providers

MW Fitness Coaching may use specialist companies to provide the technical infrastructure needed to operate the Services. These may include providers involved in:

• databases, hosting and authentication;
• app infrastructure and file storage;
• notifications and application distribution;
• email, enquiries and appointment booking;
• exercise media, technical support and security; and
• other infrastructure functions.

These providers may process information on behalf of MW Fitness Coaching only where necessary to provide their services.

Website enquiries, bookings and client communication may also involve services such as Jotform, Calendly, email and WhatsApp when you choose to use those routes. Those services also operate under their own privacy terms.

22. Supabase

MW Fitness Coaching uses Supabase infrastructure for elements of the Services.

Depending on how the platform is configured and used, Supabase infrastructure may process information including accounts, authentication information, client profiles, workouts, programmes, progress records, messages, check-ins, uploaded files, photos, videos, nutrition data and other information stored in the platform.

Where Supabase processes information on behalf of MW Fitness Coaching, it acts as a service provider or processor.

23. Expo and Application Infrastructure

MW Fitness Coaching may use services within the Expo/EAS ecosystem to build, update and operate mobile application functionality.

Depending upon the functionality being used, technical information may be processed for application builds, app updates, installation, notification delivery, technical infrastructure and application distribution.

24. Apple

Apple may independently process information when users interact with Apple services associated with MW Fitness Coaching, including the App Store, TestFlight, Apple Push Notification Service, Apple Health, HealthKit, Apple Watch and operating-system privacy permissions.

Apple’s own processing is governed by Apple’s privacy policies and terms.

25. Coach Access

Where you receive coaching from MW Fitness Coaching, Mark Welsh and other authorised personnel, where applicable, may access information necessary to provide that coaching.

This may include programmes, workouts, training history, progress data, body measurements, check-ins, messages, photos, exercise videos, nutrition information and other relevant coaching information.

Access is intended to be limited to information reasonably necessary to provide the service. Other clients do not have access to your private coaching information.

26. Sharing Personal Information

Personal information may be shared where necessary:

• with technology providers operating on our behalf;
• to provide the Services;
• where you ask or authorise us to do so;
• to protect user accounts or prevent fraud or abuse;
• to investigate security incidents;
• to establish, exercise or defend legal claims;
• where required by law, a court or regulator; or
• where necessary to protect an individual’s vital interests.

MW Fitness Coaching does not sell client information.

27. International Transfers

Some technology providers used by MW Fitness Coaching may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required. These may include UK adequacy regulations, approved contractual safeguards, the UK International Data Transfer Agreement, the UK Addendum to Standard Contractual Clauses or another lawful transfer mechanism.

28. How Long We Keep Information

Information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution purposes.

Retention considerations may include whether your account remains active, whether you remain a client, the nature of the information, whether it remains relevant to coaching, applicable legal requirements, security requirements and whether information is required in relation to a dispute.

When information is no longer required, it will be deleted, anonymised or securely disposed of where reasonably practicable.

29. Delete your MW Fitness Coaching account

You can request deletion of your MW Fitness Coaching account and its associated personal data.

In the app: open Settings, choose Personal details, then choose Delete my account and read the confirmation before continuing. Account deletion cannot be undone.

Without the app: email mwelshcoach@gmail.com with the subject “MW account deletion”. Include the email address linked to your MW account so we can verify ownership. You can make this request without signing in or reinstalling the app. Do not send your password or medical information.

Request account deletion by email

The request covers your MW login and associated profile information, programmes, workout history, progress records, measurements, photographs, exercise videos, nutrition information, check-ins, Monthly Reviews, messages and other personal MW content.

Coach accounts with records for other clients need those ownership obligations resolved first. Contact Mark using the email above for help with this.

Subscription cancellation is separate from account deletion. If you have a recurring membership, manage or cancel your subscription, or contact Mark if you cannot access it.

Certain limited information may be retained where required by law or reasonably necessary for financial records, fraud prevention, legal claims, dispute resolution or regulatory obligations. See Retention and deletion for the existing retention information.

30. Deleting Individual Information

You may also be able to delete individual items without deleting your entire account. Depending upon the functionality available, this may include progress entries, measurements, photographs, videos, workouts, food entries and other user-generated information.

If information cannot be removed directly through the Services, contact mwelshcoach@gmail.com.

31. Your Data-Protection Rights

Under UK data-protection law, you may have rights including:

Right of access

You may request confirmation that we process your personal information and request a copy.

Right to rectification

You may ask us to correct inaccurate or incomplete information.

Right to erasure

You may ask us to delete personal information in certain circumstances.

Right to restriction

You may ask us to restrict processing in certain circumstances.

Right to data portability

Where applicable, you may request certain information in a structured, commonly used and machine-readable format.

Right to object

You may object to certain processing carried out on the basis of legitimate interests. You may also object to direct marketing.

Right to withdraw consent

Where processing relies upon consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before withdrawal.

32. Privacy Requests

To exercise your privacy rights or ask a question about your information, contact:

Mark Welsh
MW Fitness Coaching
Email: mwelshcoach@gmail.com

We may need to verify your identity before dealing with certain requests. This helps prevent unauthorised access to, disclosure of or deletion of someone else’s information.

We aim to respond within the timescales required by applicable data-protection law.

33. Complaints

If you have concerns about how MW Fitness Coaching handles your personal information, contact Mark at mwelshcoach@gmail.com.

You also have the right to raise a complaint with the UK’s data-protection regulator, the Information Commissioner’s Office (ICO).

34. Security

MW Fitness Coaching takes reasonable technical and organisational measures to protect personal information. Measures may include:

• authentication and access controls;
• encrypted network connections;
• secure cloud infrastructure;
• database permissions;
• restricted coach access;
• protected file storage;
• secure login processes; and
• technical security measures.

No online or electronic system can be guaranteed to be completely secure.

Users should also take reasonable steps to protect their accounts, including choosing secure passwords, protecting login credentials, keeping devices secure, signing out of devices they no longer control and reporting suspected account compromise.

35. Client Photos and Videos

Photos and videos provided for coaching purposes will not automatically be published on the website, posted on social media, included in advertisements, used for testimonials or shared publicly.

Where MW Fitness Coaching wishes to use identifiable client content publicly, separate permission will be requested. Refusing promotional use of your images does not prevent you from receiving coaching.

36. Marketing

MW Fitness Coaching may send marketing communications where permitted by law. Where consent is required, users will be given a choice about whether they wish to receive marketing. You may unsubscribe from marketing communications at any time.

This does not prevent MW Fitness Coaching from sending necessary service communications such as account-security information, coaching communication, programme information, important service notices, privacy notices and account-related messages.

37. Cookies and Similar Technologies

The MW Fitness Coaching website and web-based Services may use cookies or similar technologies where necessary. These may be used for keeping users signed in, remembering preferences, security, session management, providing website functionality and understanding technical performance.

Where cookies or similar technologies require consent under applicable law, users will be given an appropriate choice. Further information may be provided through a cookie notice or consent interface where applicable.

38. Automated Features

The Services may automatically calculate or display information such as workout volume, personal bests, training statistics, progress graphs, completion rates, nutrition totals and fitness trends.

These functions are designed to assist users and coaches. MW Fitness Coaching does not currently use solely automated processing to make decisions about users that produce legal or similarly significant effects.

App-only planning can also use questionnaire answers, updated preferences, relevant activity and Monthly Review answers to propose the next four-week block. Some planning uses defined rules; an initial plan may use the AI service described below. Automated proposals are identified as recommendations and can be reviewed and adjusted before acceptance. For coached clients, proposed changes are provided for coach approval before replacing an assigned plan.

39. Children

MW Fitness Coaching services are intended for adults aged 18 and over.

MW Fitness Coaching does not knowingly intend to create client accounts for children through the Services. If we become aware that information has been collected from a child contrary to these requirements, appropriate action will be taken.

40. Third-Party Websites and Services

The website, desktop platform or mobile applications may contain links to independent third-party websites or services.

MW Fitness Coaching is not responsible for the privacy practices or security of independent third parties. Users should review the relevant provider’s privacy information before supplying personal information.

41. Changes to the Services

The MW Fitness Coaching platform may develop over time. New features may include additional integrations, connected devices, coaching tools, progress features, health functionality, nutrition features or communication tools.

Where a new feature materially changes the way personal information is processed, this Privacy Policy will be updated as appropriate.

42. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time because of changes to the website, mobile applications, desktop platform, integrations, service providers, data-processing practices or applicable law.

The latest version will be made available through MW Fitness Coaching’s website and/or digital Services. The Last updated date at the top of this page identifies the latest version.

43. Contact

44. Website AI Assistant

The public website includes an optional AI assistant for questions about MW Fitness Coaching services. It is separate from your coaching account and cannot access your platform information, book appointments or send messages to Mark.

When you send a question, its text and the recent conversation are sent through our server to an external AI service to generate a reply. The chat remains in memory in your browser until you reload the page or start a new chat; this assistant does not save a conversation history to an MW database. The external AI service may process and retain API data under its applicable service terms and our configuration. Contact Mark for current service-provider details and privacy information.

Please avoid personal, medical, payment or account details. Replies are AI-generated and may be mistaken. For personal advice, account help or anything the website does not confirm, contact Mark directly.

45. In-app AI Features

Some MW app and coach tools use an external AI service through MW's server to produce draft content or estimates. These are separate from the public website assistant. The information sent depends on the feature you choose:

• the in-app assistant processes the messages you enter and recent conversation, with the selected client or coach mode; it does not automatically access all of your account records;
• initial app-only training proposals can use selected goals, activity, experience, equipment and comfort preferences; the initial-plan request indicates whether a separate injury or limitation note exists rather than sending that full note;
• coach workout and programme tools can process the entered request, relevant exercise-library information and selected client context. Programme imports can also process a confirmed brief containing a client name, goals, equipment, health conditions, injuries or limitations, and the documents, images or text the coach chooses to supply;
• coach meal-plan tools can process selected documents, images or text and the relevant nutrition goals, preferences, eating routine, allergies and exclusions supplied for the draft;
• Meal Scan processes the selected meal photograph to estimate food, portions and nutrition for review before logging; and
• requested feedback transcription processes the selected authorised recording to produce a transcript.

Use only information needed for the selected task. Avoid unrelated private information in messages and uploads. Coaches remain responsible for having the client's permission to provide their information for the intended tool. AI-generated drafts and estimates may contain mistakes and require the review or acceptance shown in the feature; they are not a medical diagnosis or a substitute for professional advice.

The external AI service may process and retain API data under its applicable service terms and our configuration. Contact Mark for current service-provider details and privacy information.

Questionnaire answers, accepted plans, saved diary records and requested transcripts may be retained within the MW service for their stated purpose and are subject to the account, access, retention and deletion information in this policy. Defined-rule monthly planning does not necessarily send each review to an AI provider. Contact MW if you need help understanding which information a feature uses or want to request deletion.